After struggling through the pandemic, a bright spot for the Santa Cruz County tourism industry.A new survey, authorized by "Visit Santa Cruz County" shows there's a lot of pent-up demand-and businesses are hoping to cash in.According to the "Visitor Sentiment Survey," people are now willing to travel which is a surprise to many. What's not a surprise is where they want to go: The big draws are Santa Cruz Main Beach, the boardwalk and the wharf.A research group surveyed more than 4,500 people."There was definitely a strong proportion of the respondents who said they were thinking of traveling in the next 3 months, in the next 6 months and so forth," said Dirk Rinker, president of Campbell Rinker Marketing.They found 61% of respondents are ready to travel now.Most will travel by car and locals are ready to welcome them."I see the change and I'm glad for them because they need the people. So, welcome back," said Salvador Martinez of Santa Cruz."It's a little tougher getting on planes, going through the airport and stuff. So, we just put the kids in the car driving up; driving down the coast. I love Santa Cruz," said Will Powers of Los Angeles.Three years ago, tourism topped the $1 billion mark. During the pandemic, the industry took a 30-to-50% hit."We will get back there. It's going to take some time. It's definitely a process," said Christina Glynn, communications director/film commissioner for Visit Santa Cruz CountySome businesses say they're already beginning to see an uptick in visitors and expect a busy summer season."We are seeing a lot of people from the Bay area. People coming from down South and weekend traffic is really high," said Casey Coonerty Protti, owner of Bookshop Santa Cruz.The question is whether visitors will continue that trend after the summer season.