>> THE SUN RISES IN THE>> EAST AND SETS IN THE WEST. THAT MAY BE ONE OF THE FEW TRUTHS ON WHICH AMERICANS CAN AGREE. BUT IS THIS A PEACEFUL PROTEST OR AN ANTI-FASCIST MOB? ARE THESE PUBLIC-HEALTH IMPERATIVES OR CIVIL RIGHTS INFRINGEMENTS? ARE THESE INSURRECTIONS SEEKING TO OVERTURN AN ELECTION OR JUST ANOTHER DAY AT THE CITAP?AL >> THERE WAS NO INSURRTIECON AND TO CALL IT AN INSURRECTION IS A LIE. >> IT WAS BENDYO DENIAL. >> YOU GET THE IDEA. >> I THINK THAT HAVING A COMMON REITALY IS ESSENTIAL FOR HUMAN BEINGS TO FIND COMMON GROUND. TO COLLABORATE AND COORDINATE AND COMMUNICATE AS ONE ANOTHER. ARE GUESTS NEW BOOK EXPLORES BOTH THE PROMISE AND THE PERIL OF SIAOCL MEDIA. >> THE ONEHI TNG WE ABSOLUTELY HAVE TO DO IF WE’RE GOING TO SOLVE THE SOCIAL BE A CRISIS IS WE HAVE TO GET PAST THIS DEBATE ABOUT WHETHER SOCIAL MEDIA IS GO OODR EVIL. THE ANSWER IS YES. >> GOOD WHEN IT HELPS THE ICE BUCKET CHALLENGE RACE ORDER OF A BILLION DOLLARS FOR ALS RESEARCH. PEOPLE WHEN IT FONTMES HATE SPCHEE AND VIOLENCE. IT DOES BOTH THROUGH CAREFULLY CRAFTED ALGORITHMS DESIGNED TO VIEW ENGAGED, TO REINFORCE HER PREFERENCES AND OPINIONS WITH CONTENT TAILORED TO YOU. >> HOW DID WE LAND ON THE LIKE BUTTON ON THE END ALL BE ALL THAT RUNS THE SYSTEM? WHEN YOULAME B -- BASED EVERYTHING ON A LIKE BUTTON, POPURILATY IS THE MOST IMPORTANT VARIABLE RUNNING SYSM.TE MY QUESTION IS, WHAT’D WE HAVE A TRUTH BUTTON OR EIGHT ISTH TAUGHT ME SOMETHING BUTTON OR A WELLNESS BUTTON TO MARK -- BUTTON? IF WE DID HAVE THIS BUTTON, WE WOULD HAVE POTENTIALLY VERY DIFFERENT OUTCOMESN I SOCIETY. >> BUT HE SAYS THE CURRENT MODEL WAS DESIGNED FOR EFFICIENCY AND ROUGH IT REGARDLESS OF HOW IT MISLEAD US. >> THERE IS TREMENDOUS DANGER. WE SEE INTERFERENCE IN OUR DEMOCRACIES IN OUR ELECTIONS, WE SEE A TREMENDOUS AMOUNT OF HATE SPEECH AND POLITICAL VIOLEE.NC WE SEE -WE- CONCTDUED SOME OF THE EARLIEST STUDIES THAT SHOWS FAKE NSEW TRAVELS MORE BROADLY THAN THE TRUTH IN EVERY CATEGORY OF INFORMATI TONHAT WE STUDIED. >> IT HAS BEEN TROUBLING TO S.EE IT IS ALSO TROUBLING TO SEE THE RISE OF EXTREMISM. >> ATTORNEY GENERAL’S ACROSS THE COUNTRY HAVE URGED FACEBOOK AND TWITTER TO STOP THE SPREAD OF MISINFORMATION AND HATE. >> THEY ARE T NORELYAL REGULATED AND THEY HAVE NOT DONE THEIR PART I CNONTROLLING THE SPREAD OF INFORMATION -- MISINFORMATION THAT IS EITHER HARMFUL TO PUBLIC HEALTH OR SAFETY AND THAT’S WHY I HAVE REACHED OUT AND AMENDED --ND A DEMANDED THEY GET ON BOARD. >> AS CONGRESS CONSIDERS LEGISLATION FOR AND REGULATNIO OF SOCIAL MEDIA, PRESSURE IS MOUNTING FOR MEANINGFUL REFORM. >> I RESPECT THE FIRST AMENDMENT AND RIGHT TO FREE SPEECH, THAT FOR TOO LONG THESE PLATFORMS HAVE GOTTEN AWAY WITH DOING THINGS YOU ARE NOT ALLOWED TO DO IN OTHER CONTEXTS. YOU ARE NOT ALLOWED TO INSIDE VIOLENCE, TO CONTRIBUTE TO AND PERPETUATE HARMFUL LIES. YOU CAN’T LI JE,UST LIKE A COMPANY CAN’T LIE TO YOU AS A CONSUMER. YOU CAN’T BE PART OF PERPETUATING MORE LIES. >> BOTH FACEBOOK AND TWITTER HAVE BEGUN MOVING TOWARDS MORE TRANSPARENCY, PERHAPS EVEN MORE CHOICE AS TO HOW ALGORITHMS CURATE THE CONTENT. >> WHEN U YOCHANGEHE T ALGORITHM OR TURN THE ALGORITHM OFF, PEOPLE GO BACK TO THEIR DESIRE FOR DIVERSITY AND REACHING ACROSS THE AISLE. SO THERE IS HOPE THAT WE CAN ACHIEVE AN UNWINDING OF THIS POLARIZATION. >> AND IN SO DOING, AVOID THE PERILS OF SOCIAL MEDIA AND INSTEAD REVEL IN ITS PROMISE. >> EVERYBODY UNDERSTANDS IT IS NDKI OF AN INFLECTION POINT IN THIS TECHNOLOGY AND IF WE DO THE RIGHT TYPE OF THINGS, WE ARE GOING SEETO AN ENTIRELY NEW BRIGHT SOCIAL AGE THAT INCLUDES INNOVATION, PROGRESS AND DEVELOPMENT, A BURGEONING INFORMATNIO ECOSYSTEM THAT COULD VERY WELL PORTEND ANOTHER NAREISSANC